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11 Writing Strategies for Effective Communication

by Mosaniy Editorial
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Practically every career requires good written communication skills. Knowing how to communicate clearly and effectively in writing can help you perform well and grow in your job, whether you need to produce reports, connect with clients via email, create presentation slides, write articles for your website, or write something more lengthy and in-depth.

Writing techniques that work

Take into account these techniques to write lucid and interesting content if you wish to improve your written communication abilities:


Developing as a reader is among the best methods to improve as a writer. By repeatedly reading, you can learn spelling, grammar, punctuation, and basic writing approaches as well as expand your vocabulary and become more familiar with effective writing. Reading regularly can provide you ideas for writing formats, subjects you might like to write about, and audience engagement strategies.

Focus on your audience

The most crucial aspect of writing well is deciding who you are writing to before you start. Spend some time determining the audience you want your work to appeal to. Your audience’s perception of your subject matter, along with their hobbies, age, personality, location, and level of education, will all impact how they perceive and react to what you are saying to them. Pick an approach to writing that will appeal to your readership.

Utilize an outline

The beginning, middle, and end of good writing all have a specific purpose. To ensure that your writing has a clear and simple structure, prepare an outline of what you want to say and the sequence in which you will address your arguments before writing a full text. You may remain on purpose and write clearly by using this outline as a guide as you write

Make a note of everything you might wish to say in your writing before starting to construct an outline. Examine the list again and cross off any items that might be superfluous, irrelevant, or inappropriate for your audience. Take the stuff you still have and put them in a sensible arrangement. It might be either chronologically or reverse chronologically, or it could be in ascending order of importance.

Making an outline takes time, but it helps you determine how strong your argument is and whether you need to look up more evidence to support your point or if you have enough data to convince your audience of your point.

Start strong

Any writer’s chance to pique the reader’s interest and keep them reading comes in the opening phrase and first few paragraphs. A strong introduction is one that persuades the reader to continue reading. Writing the body of your essay first, then going back to write or revise the opening, is frequently helpful. It can be simpler to understand how to start a message and how to develop an engaging introduction to the most crucial information if you are aware of how you conveyed the message’s body and conclusion.

Some intriguing introductions contain a startling fact, an engrossing narrative, a personal link, or simply a very well-written sentence. Your topic and the writing style you are using—whether you are writing an article, presentation, pitch, email, or report—will determine the optimal introduction for your piece.

Respond to the 5 Ws and H

They are Who, What, Where, When, Why, and How. To make sure you have fully and effectively explained your subject, make sure you have addressed all of these questions throughout your writing. Reporters and journalists employ this tactic to fully explain a story to a readership.

Keep it short and basic

One error that ineffective writers frequently commit is trying to use too flowery of language or stressing about using bigger words when a lesser one will do. To effectively explain your message, strive for a straightforward, clear, and succinct tone and manner. In good writing, each word and sentence contributes to the overall quality of the work.

When writing a first draft, it can be beneficial to write whatever comes to mind, but when you go to revise your essay, you should only save the information that is really important. Remove any repetitions, duplications, or sentences that don’t advance the overall theme.

Generally speaking, it’s ideal to speak in a courteous and conversational tone without using any jargon, clichés, idioms, or slang.

Opt for powerful verbs

The most crucial words to use are probably verbs because they carry out the acts in writing. Verbs that are clear and forceful are used in effective writing. Think about the verbs you can use to paint the reader a vivid picture as you write.

Writing in active voice is one technique for using powerful verbs. While the subject receives the action in the passive voice, as in “Jake tossed the ball,” the subject executes the action in the active voice. By using the active voice, wordiness is avoided and the sentence’s action is made obvious.

Don’t use too many adjectives and adverbs

The components of speech that describe or alter nouns or verbs are called adjectives and adverbs, respectively. A sentence that is overloaded with too many modifiers detracts from its main aim even though these descriptive words can occasionally be significant and clarifying. When revising your writing, be on the lookout for overused adjectives and adverbs and ask yourself if your message would be made plainer without them.

Be aware of the three appeals

Studying the three rhetorical appeals is a necessary component of any serious writing instruction. Since most writing aims to persuade the reader of the reality of its subject, rhetoric is the art of persuasion. Therefore, an essential component of effective writing is thinking about how you may persuade your reader. The three logical appeals are as follows:

  1. Ethos: Character appeal is what this is. Because the author comes out as reliable and credible, writing with a strong ethos is persuasive. By using ethos, you may demonstrate your knowledge of the issue, communicate in a way that demonstrates your understanding, and engage with your audience’s values.
  2. Logos: This is an appeal to reason or reasoning. You employ logos when you back up your claims with facts, figures, concrete instances, or other convincing evidence. Examine whether the material you give and the writing’s structure are logical and reasonable.
  3. Pathos: By appealing to the audience’s emotions, you can make them feel as though they share your opinions or support your goals. In marketing, pathos can be a useful technique.

Take literary devices into account

In order to achieve a particular impact, authors use literary devices. An effective literary device can draw the reader in, leave them with a lasting impression, or help to clearly demonstrate a subject. Literary devices like similes, metaphors, imagery, rhyming, repetition, alliteration, assonance, and word or phrase inversion can all improve your writing.

Edit, review, and spell-check

A good writing process must include these steps. Although they are sometimes combined, editing, revising, and proofreading are all distinct steps:

  1. Revise: After writing the initial draft, you should first revise. Examining your manuscript from a macro perspective while deciding what significant adjustments you should make to make it better is the process of revising. When rewriting, you should think about making significant adjustments such as adding, eliminating, and rearrangement of the information as well as assessing whether your tone and details complement your overall aim.
  2. Edit: Always go through your writing carefully after revising. This is the procedure of examining the micro perspective by evaluating the effectiveness of each sentence and locating and fixing any grammar, punctuation, and spelling issues.
  3. Proofread: The last step before publishing or submitting your work is proofreading. It’s comparable to editing, but it entails looking through your writing in even more detail to make sure it is completely prepared for an audience. In addition to checking for any stylistic or grammatical faults a second time, proofreading may involve discovering typos or modifying formatting.

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