Gary Vaynerchuk, a four-time New York Times bestselling author, provides fresh insights and motivation based on the stories of numerous entrepreneurs and influencers who eschewed the safe corporate path in favor of pursuing their goals by creating extraordinary personal brands and thriving businesses.
Gary insisted that a strong personal brand was essential to entrepreneurial success in his 2009 international bestseller Crush It. In Crushing It! Gary demonstrates why that’s even more true now, providing his unique viewpoint on what has changed and what fundamentals remain constant. He also includes testimonies from other business owners who, by adhering to the Crush It principles, have become richer—and not only financially—than they ever believed possible. Their mastery of social media platforms and desire to go above and beyond to make these technologies function to their fullest extent are the key factors in their success (and Gary’s). Crushing It! instructs readers on how to do that.
Gary breaks down each current major social media platform in this engaging, helpful, and inspirational book so that anyone, from a plumber to a professional ice skater, will understand exactly how to boost his or her personal brand on each. On established platforms like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat as well as podcasting platforms like Spotify, Soundcloud, iHeartRadio, and iTunes and other up-and-coming platforms like Musical.ly, he provides both theoretical and practical advice on how to become the most popular user. For those with greater expertise, Crushing It! clarifies certain obscure details and offers creative advice and clever modifications that have been shown to improve more widely used tried-and-true tactics.
A cutting-edge manual for creating your own route to career and financial success, Crushing It! is not about being wealthy. It serves as a guide for leading a life of your own choosing.
Key ideas in this book:
- A distinctive and personal internet brand is currently one of the most obvious roads to entrepreneurship success.
- There are numerous paths to success both personally and financially, including personal brand building.
- When creating social media content, there are seven principles that are crucial.
- Don’t stress about coming up with material. Record instead.
- Snapchat provides raw reality and a practical way to gauge your branding skills.
- Twitter is a fantastic platform for reaching a certain target population.
- You should sign up for YouTube right now because it’s the best platform for generating income and opportunities.
- Facebook continues to innovate and use clever distribution to remain the most significant channel.
- Because of its diverse content and excellent discoverability, Instagram is more significant than ever.
- Speak-word media is currently the most popular trend; jump on board before it’s too late.
About the Author:
Gary Vaynerchuk is an entrepreneur and venture investor who has created a prosperous career on the strength of his personal brand and his command of social and digital media. Initially recognized for expanding his family’s wine company, he now manages the social and digital agency VaynerMedia. Among his published works are Crush It! and The Thank You Economy.