Summary
With a combination of ambition, perseverance, and ruthlessness, salesman Ray Kroc helped two brothers’ inventive fast food restaurant, McDonald’s, grow into the largest restaurant chain in the world. The real-life account of how poor Illinoisan Ray Kroc (Michael Keaton) came to know Mac (John Carroll Lynch) and Dick McDonald (Nick Offerman), owners of a burger joint in 1950s Southern California. Kroc was pleased by the brothers’ efficient method of producing the food and recognized opportunity for franchising. Within a short period of time, Kroc successfully positions himself to seize control of the business from the brothers and build a multibillion-dollar empire. When the McDonald’s brothers joined him, salesman Ray Croc stole their idea and, without ever paying them for their royalties, claimed sole credit for the restaurant’s growth.
Movie Release Date: 16th December 2016
Key Insights
One of the most important business lessons from the film Founder is the significance of patience and determination in reaching success. In his pursuit of success with the McDonald’s franchise, Ray Kroc encountered numerous problems and impediments, including rejection and distrust from potential investors and franchisees. However, he never lost up on his goal and was able to make it a reality in the end.
An additional insight is the significance of recognizing and adjusting to shifting consumer preferences and market trends. Ray Kroc observed that the fast food industry was growing in popularity and saw the opportunity for a chain of restaurants that supplied a consistent, high-quality product at an affordable price. By recognizing and reacting to these shifts in consumer preferences and market trends, he was able to develop a profitable business model that McDonald’s now employs.
In addition, the film demonstrates the significance of branding and marketing. McDonald’s was able to distinguish itself from other fast food businesses and become a household name due to Ray Kroc’s ability to develop a strong brand identity.
In conclusion, the film The Founder emphasizes the significance of tenacity, adaptability, knowing consumer preferences and market trends, and efficient branding and marketing in the corporate sector.
NOTE
It’s also critical to remember that the movie is a work of fiction and that the actions depicted within are not encouraged in reality and shouldn’t be imitated.
Image Courtesy of: The Movie Database (TMDB)
