The State of the Digital Landscape

1. Digital innovation shapes business in all industries.

The digital transformation affects every industry. Whether your business is generating revenue through customer services, digital media or physical goods, technological innovations can transform your production, distribution, and customer service systems. Depending on your business you can be a consumer or an enterprise-to-business client (B2B). As time goes by a digital culture becomes fully embedded especially when employee expectations are driven by their own consumer experiences with regard to digital workplace innovation.

2. Customers demand technology and creativity.

The digital age is binding on and inspiring customers today. They are connected 24/7 and deserve to have the same connection with the companies in which they operate around the clock. The main drivers of this change in consumer behaviour? Mobile apps and social media.

3. Digital solutions stimulate empowerment for employees.

Apple iPhone is frequently listed as a key catalyst for embracing mobile technologies at the workforce. The iPhone was not initially marketed to companies but quickly became popular, so corporate IT divisions had to accommodate staff who wanted to use iPhones rather than other smart devices. After the opening of doors for these new mobile devices by some big companies, iPhones were quickly welcomed into the workplace.

The iPhone challenged the status quo with the aim of incorporating technology at work. Rather than IT officials telling workers which smart devices they are permitted to use, enough workers have demanded iPhones that IT departments have eventually decided to go with the flow. This trend continues even today, with more digitally conscious employees entering the workforce. Perhaps the flip side of the phenomenon is even more noticeable: client software has started using the design and features of the customer world.

4. Industrial Transformation

Employees are not the only ones who have simple knowledge of the workplace, of just often accessing it. Machines themselves are becoming cleverer too. Artificial intelligence (AI), the Internet of Things (IoT), cloud analysis and sensors of all sizes and abilities transform manufacturing, production, research – virtually all business divisions in each industry. Definitions are never ending. Digital technologies such as AI and IoT lead from consumer products to cars and trucks, on all sides of the manufacturing chain. Optimized manufacturing methods are tailored to rising market demands. Cloud-focused technology provides real-time insight across the supply chain to logistics. Mapping consumer experience across machine learning surfaces offers important insights to help product managers, suppliers and budget makers better. Together, these innovations, and even more so, change our market strategy from every possible perspective.

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